Step 1: Grab this book. Nice. Are you tired of blending into the crowd, or afraid of getting lost in it? Awesome. Step 2: Buy this book. Or read it right there in the store-but that might not be very practical. In a world where mediocrity has become the norm, having a distinct identity is essential. Fight The Average is a powerful manifesto against the ordinary. Dries &Yuri reveal their no-nonsense approach to building exceptional brands.With practical tips and inspiring stories, they help brands, companies, and entrepreneurs stand out from the competition and win their customers' hearts. This is the…
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