- Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. - Shows how early, bold decisions shaped long-term succes. - With full colour photo insert pages. WHY? - A wonderfully told narrative. Scientifically grounded and closely. - Forty years backstage: how choices were made and carried through. - Clear analysis and brief reflection questions for your own context. WHAT? - Each chapter uses a tailored strategy and innovation lens to clarify what changed and why. - With crisp mini-cases and direct quotes - people, choices and consequences in view. - "Pause & Reflect"…

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